Getting into Product Management is hard, I can help Would you like to start a career in product management or advance your current position? I can help you understand the product management profession and work to land you a position in the field. I can assist you in acquiring the skills you need to succeed in product management. Together…

Just finished reading a book by Rob Fitzpatrick “The Mom Test: How to talk to customers & learn if your business is a good idea when everyone is lying to you “. It’s an excellent book — short, practical and to the point. This book can be very helpful for…

There’s a lot of hate and negative vibes around the recent Basecamp’s announcement “ No more societal and political discussions on our company Basecamp account”. People were quick to accuse DHH and Jason Fried of eliminating free speech. I’d like to share four points: #1 Clear direction Respect to DHH and Jason Fried…

About a month ago, I offered guidance to aspiring Product Managers. I was humbled by the number of messages I received. I want to thank everyone who reached out. It was so inspiring to meet driven people who are eager to learn about Product Management. There were six most common…

I finished reading Atomic Habits by James Clear earlier this year and would like to share key learnings that helped me to form a couple of good habits. Atomic Habits James Clear gets to the point of what it takes to build healthy long-lasting habits. One of the ideas he puts forward…

At THE ICONIC we are passionate about creating great customer experiences. It’s quite common for us to evolve our rituals and processes to support our customers’ needs. …

In an organisation, when a decision to create a new product is made, there is a high chance that one of the existing teams will be allocated to the task right away. …

Often in companies of different sizes, the product team is either forced, or voluntarily switches, to ‘solution mode’ hoping to solve a business problem. A much better way forward is to fully understand the customer problem. You might get lucky and guess the right customer problem to solve based on…

Have you ever tried to create a new digital product in a medium or large corporation? You have? Well then, you know it’s damn hard! And if you haven’t…it’s damn hard! In modern corporate environment, it is a huge challenge to build a digital product that is commercially viable, technically…